The Project  /  Marula Magic
Marula Magic

The marula is how we build the economy that outlasts the carbon market.

Community nurseries. Household fruit collection. Micro-enterprise oil processing. Global offtake. The closed loop that makes a forty-year promise make sense.

90+ yrs
Fruiting lifespan
7–10 yrs
Age at first fruit
500–3,000 kg
Fruit · mature tree / year
Jan – Mar
Primary fruiting window
Multigenerational
Cultural use · Shangaan households

The marula was already worth something here. We are building the balance sheet around that fact.

The Shangaan people have lived alongside the marula for generations. The fruit is fermented at the end of summer. The kernel is crushed for oil. The tree is called nkanyi. It is a presence in weddings, in rituals, in the seasonal rhythm of the homestead.

A marula tree reaches over fifty feet at maturity. It starts producing fruit at seven to ten years old and keeps fruiting, annually, into its hundredth year and beyond. A single mature tree drops between five hundred and three thousand kilograms of fruit in a good season — from January through March across most of the Lowveld, stretching into December–May depending on rainfall and altitude.

What the project does is take that existing cultural and economic relationship and connect it — at the ends — to two things it has never been connected to before: a carbon accounting system that pays for the tree standing, and a global skincare market that pays for the oil in the kernel.

Neither connection replaces the local use of the marula. Both extend it.

We are not bringing a new tree. We are bringing the market to a tree that has been here longer than any of us — and will be here for longer still.

Seed  →  tree  →  fruit  →  oil.

The value chain is four stages, each of them run at the community level. Nothing in this loop is outsourced to a distant contractor. The people who grow the tree are the people who harvest the fruit are the people who process the oil are the people who hold the long-term stake in the landscape.

i.
Community Nursery
Indigenous marula saplings are raised in community-operated nurseries inside the catchment. First jobs. First infrastructure. First wages in a carbon-financed rural economy.
ii.
Household Harvest
Custodian households collect the fruit off the ground during the February–April harvest window. Fruit is cleaned, pulped, and the kernels are hand-extracted.
iii.
Micro-Enterprise Processing
Kernels are aggregated at community-level weigh points, paid for on the spot, and cold-pressed into marula oil at a local processing facility. Value is retained in the catchment.
iv.
Global Offtake
Certified organic marula oil is sold into international skincare and food-grade markets under forward offtake agreements that lock in price before the harvest begins.
Every rand of margin the project retains is a rand that stays inside the catchment. This is why the carbon is the beginning of the business model, not the end of it.

The revenue model, proven.

February to April 2026. The first full marula cycle — from fruit-fall to the processor's scale.

Ripe marula fruit on the ground, early harvest season
Fruit-fall
Two custodians hand-cracking marula kernels under a tree
Hand extraction
A handful of clean marula kernels, Mpumalanga 2026
The kernel
Custodians at a village weighpoint with bagged marula kernels
The weighpoint
Custodians loading tagged kernel bags onto a bakkie
Custodian-tagged
Stacked kernel bags at dusk at the processor yard
Arrival at the processor

Harvested by custodians across the landscape. Aggregated at village weighpoints. Delivered in custodian-tagged bags to our global offtake partners. The revenue model moved from plan to practice in a single cycle.

Proof, not projection. Everything on this page is measured and real. When the numbers grow, the page grows with them.

February to April 2026. The first time the model ran end to end.

The 2026 harvest is the project's first proof point. Not a pilot — a live run of the full value chain, from household collection through to kernel aggregation, weighing, payment, and handover to processing.

Kernels being weighed at a community weigh point during the 2026 marula harvest
Weigh point · Mpumalanga · March 2026
Feb – Apr
2026 harvest window
The full active collection season, from first fruit fall through final aggregation at community weigh points.
In verification ·
Kernel volume · households · kernel-to-oil yield
Figures from the first harvest are being cross-checked against weigh-point receipts, custodian payment records, and processor intake logs.
Q2 2026 · Audit pending
Proof, not projection
Why we are not forecasting
Disclosures on this page will be actual measured outcomes from the 2026 harvest. No modelled numbers. No illustrative scenarios.

How the revenue moves through the catchment.

The benefit-sharing architecture is designed so that the household is the primary beneficiary of its own fruit, the community is the primary beneficiary of the shared processing infrastructure, and the landscape is the primary beneficiary of the long-term carbon revenue. The three tiers are not competitive — each is funded from a different point in the value chain.

i.
Household
Kernel / fruit
Paid at the weigh point, on the day, at an agreed rand-per-kilo rate. The fastest, most direct income stream in the model. This is why the custodian is willing to walk the tree for forty years.
ii.
Community
Processing / margin
The oil-processing margin funds community-level infrastructure — nurseries, wages, logistics, storage. This is the tier that builds the enterprise layer inside the catchment.
iii.
Landscape
Carbon / VCUs
Verified VCU revenue funds the permanence of the forest itself — monitoring, replanting, custodian incentives, Traditional Authority benefit share. This is the tier that carries the forty-year horizon.

The oil has somewhere to go.

The difference between a community enterprise and a charitable pilot is whether there is a buyer waiting at the end of the supply chain. The project is building its offtake book before the trees reach full fruiting capacity — not afterwards. Forward agreements are how we underwrite the household income that makes the carbon permanent.

Certified organic. Fair-trade. Cold-pressed. Registered under South Africa's Bioprospecting, Access and Benefit-Sharing regulatory framework. This is the premium end of the market where provenance is not a marketing asset — it is a price input.

Skincare
International natural-skincare brands. Forward offtake agreements for cold-pressed marula oil under provenance-verified supply chains.
Food grade
Culinary and wellness channels. Marula oil as a premium edible oil into specialty retail.
Fermented fruit
Beverage partners. The pulp and fruit has its own parallel market; the project is scoping a closed-loop use for the non-kernel fraction of every fruit.
Custodian trust
A reserved share of margin flows back into the custodian trust structure — the vehicle that holds the long-term stake on behalf of planting households.

The carbon pays for the planting. The oil pays for the keeping.

Carbon finance makes the first tree viable. Marula oil makes the fortieth tree unavoidable. Long after the crediting period closes, the household that has been harvesting oil for thirty years has no reason to cut the tree down — and every reason to plant the next one. This is what permanence looks like when it is not enforced at gunpoint.

Participate in the marula economy

Buy the oil. Back a nursery. Offtake a harvest.